When most people hear the name “Tim Hortons” their mind jumps to the famous coffee and donut chain originated by our northern neighbors. While still staying true to its convenient coffee and savory snacks, this multi million quick-service chain has begun expanding in recent years into select U.S. cities, such as Saint Louis. Currently, the franchise in charge of the Tim Hortons’ Saint Louis locations has opened six cafes and bake shops across the region, and has plans to open another 40 stores. In an effort to integrate into a close knit St. Louis community, Tim Hortons was searching for a local partner.
Sleeve a Message is proud to announce a new partnership with Saint Louis, Tim Hortons locations as their local provider of custom beverage sleeves. The locally sourced beverage sleeves offer a dynamic platform for creative and customized marketing campaigns. With a large list of summer events and holidays coming up, Sleeve A Message is excited to kick things off with a campaign for Donut Day (June 3rd) as well as Father’s Day (June 18th). These are both in addition to a heartwarming Mother’s day campaign that highlighted Tim Hortons & Mom.
On a regular basis, branded Tim Horton’s sleeves will feature fantastic “Did you know” facts and specially selected sleeves will offer free giveaways. These one-of-a-kind sleeves will help ensure these coffee shops remain beacons of the neighborhoods in which they operate while still maintaining the quality and efficiency of a large brand.
“Our six restaurants get thousands of cups-in-hands every month with our coffee and hot beverage offering. Sleeve a Message is a perfect pairing to offer timely, relevant, and engaging messages to our guests,” explained Tina Bryan, Vice President of Marketing, St. Louis. “Not only are we able to communicate in a fun way, but we can also offer bounceback opportunities or a call-to-action right into the guest’s hand.”
Sleeve a Message is excited to employ its short run, variable printing capabilities as a way to give a chain as large as Tim Hortons a localized, St. Louis feel. In this way, each Tim Hortons location within the city of Saint Louis will have it’s own branded identity while still participating as a part of a whole.
“Sleeve a Message was a great tool to bring the international brand of Tim Hortons to the neighborhood level that is our hometown of St. Louis,” described Eric Sigurdson, President, Tim Hortons St. Louis. “Both our marketing and operations teams were very pleased with the quality of the sleeves, the packaging, and ease of implementing in-restaurant. The Sleeve-A-Message team was insightful and helpful in brainstorming the programs for St. Louis.”