Sleeve a Message powers a medium that gives brands the ability to approach a targeted and captive audience of active and affluent shoppers. The average household income of the café consumer is $75k+ per year. According to Mintel 2011 reports, coffee shop goers are 54% female and 46% male between the equally distributed ages of 18-65+. On average coffee drinkers spend 49 minutes with their drink. Due to the duration of time our medium is visible we can guarantee that the printed message will be seen by up to 6 individuals, 65% of which will recall the message up to 24 hours later. Furthermore, 79% of consumers feel that coffee sleeve advertising is equal to or more noticeable than other out-of-home advertising.