Day: September 13, 2018

Personalized coasters are a staple of events big and small, and one of the most cost-effective ways to deliver your message to friends, family and potential customers. While you might not be neglecting the place of coasters in the events you’re hosting, you might be underestimating the possibilities of using personalized coasters. After you’ve laid out the spread for the event you’re hosting, complete your decorative touches by adding custom coasters for the event.

Coasters are 100% recyclable, unlike a lot of other party favors or decorations, and they help protect your home, business or rental space by protecting tabletop surfaces from moisture damage caused by beverages. Here are a few ways you can incorporate personalized coasters into your next event, gathering or holiday party.

Personalized Wedding Coasters

Weddings are one of the most popular events for personalized coasters, and for good reason. They’re extremely decorative and personalized events, and that personalization goes right down to the coasters guests are using while in attendance. With multiple beverage stations at your cocktail hour or reception, there are plenty of opportunities for the use of personalized wedding coasters, and the options for messaging on your coasters are limitless.

Personalized wedding coasters are an opportunity to add a festive touch with a touching message or image that matches the wedding’s theme or décor. You could also choose a more commemorative option for your personalized wedding coasters by including yours and your partner’s name and wedding date, or a selection from your vows. You could include fun facts or trivia about your relationship, such as how long you’ve been together, weird traditions you have and more.

Another popular choice for personalized wedding coasters are to include blank lines on the coaster, with a message encouraging guests to leave a few words of advice or congratulations to the happy couple. The filled-in coasters make a useful (and unique) memento for the newlyweds.

If you’re using a wedding hashtag to encourage your guests to share images on social media, adding the hashtag to your personalized wedding coasters is a great way to keep the hashtag fresh in your guests’ minds, especially as the drinks start flowing. You could also use personalized coasters to help guests remember which table they’re seated at. With personalized wedding coasters, the customization can be as personal as you want it to be.

Personalized Coasters for Banquets

Whether it’s a banquet for your company, your softball league, your child’s class at school, a club or any other event, banquets are another popular event for decorative coasters. The personalization will vary depending on the event, but here are a few common ideas to help you start brainstorming.

An end-of-the-year banquet for your child’s class or club is a great opportunity for custom coasters. Consider personalizing coasters with milestones from the school year or season, thank sponsors and teachers or utilize class or club superlatives.

For a company banquet, depending on the theme or reason for the banquet, you could similarly utilize personalized coasters to share facts about the company’s performance, recognize specific employees, or something a little more fun, depending on the banquet and guests.

For a sports team or league, either for you or your children, you can use custom coasters to recognize players, draw attention to different season highlights such as the team with the most wins, or scores per game, or any other relevant highlights.

Personalized Birthday Party Coasters

Personalized birthday party coasters can be used in a variety of different ways, depending on the birthday person and the theme or style of the birthday party. Consider personalizing coasters with the birthday person’s favorite memory from each year of their life. a task that might be a little easier for birthday parties honoring younger people. However, adding favorite memories to coasters is something that can be done for birthdays of all ages. You could also consider personalizing coasters to match the theme of the birthday party or with fun facts about the birthday person.
Personalized Graduation Coasters

Personalized coasters are a great addition to graduation parties. Whether the party is celebrating one graduate in particular or a bunch of graduates, personalized coasters can be used to share facts about the graduate(s), favorite memories from their years at school or well wishes from friends and family. For a high school graduation, consider customizing coasters to reflect at which college or university the graduate(s) will be continuing their studies.
Personalized Baby Shower Coasters
Personalized coasters for baby showers can be incorporated in a number of ways. Many traditional baby shower games can utilize coasters. Having personalized coasters printed with blank lines allows guests to write down their guess for the baby’s birth weight, birth date, birth time, or answers to any other common baby shower game. You could even solicit baby name suggestions, or use the blank space to allow guests to pass on words of advice to the new parents.

If you’ve chosen to reveal the sex of the baby at the shower, you could also have guests write down their guess, or have other coasters printed that they can pick from based on their guess for what the baby will be. Or, again, you could personalize your coasters to match the theme of the party or the parents.

Personalized Coasters for the Fourth of July

The Fourth of July is a great event to incorporate personalized coasters. Customize coasters with important dates or events in American history for an educational twist or use patriotic phrases instead. Use the coasters share trivia or encourage games, like a scavenger hunt that requires guests to work together using the information on their coasters. Your personalized coasters are sure to be a National Treasure, or, at least, the hit of your party.

Personalized Halloween Coasters

There are a lot of ways you can customize coasters for Halloween parties. Consider personalizing a batch of coasters with quotes from your favorite scary movies or print famous monsters like Dracula and Frankenstein on them and encourage their guests to do impressions of the monsters.

Personalized Thanksgiving Coasters

There are a few ways you can utilize customized coasters for Thanksgiving. Before the event, ask your attendees (family members, friends, neighbors) one thing they’re thankful for this year. Then have your party coasters customized with their answers. You could also consider having coasters customized with facts about the history of Thanksgiving to share with your guests.

Personalized New Year’s Eve Coasters

To personalize coasters for a New Year’s Eve party, solicit resolutions from your guests or have a variety of coasters printed with common New Year’s resolutions: getting organized, exercising more, reading more, eating healthily, saving money, taking up a new hobby or learning a new skill, to name a few. Guests can choose a coaster that matches their own personal resolutions, or pledge to add the new resolution to their list. The coasters can act as an icebreaker to help your guests get to know each other better—and guests might even find an accountability buddy to help them see their new resolution through.

Personalized Coasters for Sporting Events

Personalized coasters are a fun way to add some fun for your guests when hosting a watch party for a game. Have coasters made to allow party goers to show support for their team or their favorite player. Include highlights or trivia about the team’s season. You could incorporate a reward system by awarding guests a prize if something printed on their coaster, like a certain number of points scored by a player, happens during the game.

Personalized Coasters for Watch Parties

If you’re having a bunch of people over to watch something other than the big game, there’s still an opportunity to use personalized coasters. If you’re getting together to watch the finale of a reality competition, consider using personalized coasters to encourage guests to cast their vote for who they want to win. If it’s a movie or show marathon or an awards show, consider personalizing coasters based on the show, movies or award nominees.

These are just a few of the ways you can use personalized coasters to add a little something special to your next event or party. With a variety of customization options, your possibilities for personalization are nearly limitless!

It should come as no surprise that custom coasters are a popular tool for advertising, especially if you work at a brewery, bar or restaurant. But, especially if you work at a brewery or bar, it’s possible you may be underestimating the advertising power and effectiveness the creation that custom beer coasters can afford. Custom beer coasters can be used for more than simply printing your company’s name or logo. The possibilities for customization are nearly limitless. Here are a few ways you can incorporate them into advertising for your business.

Custom Beer Coasters for Breweries

Data shows that craft beer is more popular than ever, and craft breweries are continuously making waves throughout the brewing industry. The Brewers Association, the trade association representing small and independent American craft brewers, reported earlier this year that, in 2017, the number of active craft breweries in the US reached 6,266. That number is more than double the number of active breweries in 2013. Not only does this data show a tremendous growth in craft breweries over the last few years, but it demonstrates a giant growth over the last few decades, considering there were fewer than 100 active US breweries during the 1970s.

In an attempt to explain the growing popularity of craft beer, Bart Watson, chief economist at the Brewers Association, has this to say:

“Beer lovers want to support businesses that align with their values and are having a positive impact on their local communities and our larger society. That’s what small and independent craft brewers are all about. The ability to seek beers from small and independent producers matters.”

While this boom in popularity is ultimately good news for your brewery, it also means that competitors are constantly entering and growing their share of the marketplace and vying for your business, placing a great importance on your marketing and advertising efforts.

Enter: custom beer coasters.

“We used Sleeve for our first time ordering coasters for our brewery. We were pleasantly surprised with the print on the coasters and how versatile they were for events. The order came in super quick after we had placed it. I would definitely use Sleeve again for ordering coasters and other swag.” – Sales Representative, Holidaily Brewing Co.

It should come as no surprise that custom beer coasters are a popular tool for breweries. While they are used by breweries from micro to macro, they can be a considerable boon for smaller breweries trying to establish themselves. If you’re in the craft beer business, you’re looking to increase exposure and sales, and custom beer coasters are a great way to do that. Custom printed beer coasters allow you to communicate with your customers and promote your business in a slightly unconventional way. Using coasters as a medium for your message allows you to reach a very targeted, captive audience, ensuring your message stays with them. They are practical, inexpensive and, when placed properly, can be very visible to your target audience. They can even be customized to target different segments of your market.

Even in our digital world, print advertising is still a powerful medium for getting your message across. Custom printed beer coasters are a highly effective way to create brand awareness and help boost sales of your beer products. Custom coasters branded with your messaging, colors and desired designs can help not only promote your business while customers are drinking your beer onsite, but the benefits keep going as those coasters go home with patrons or appear in pictures on social media. Many craft beer enthusiasts like to collect coasters from new breweries and often share them with their friends. With an interesting coaster concept, you can grab the positive attention of patrons. And, if not, the coasters are reusable, so you have multiple opportunities to grab the attention of just the right customer.

To get the word out about your brewery, custom printed beer coasters with your brewery’s message can be handed out at events or given to local bars and restaurants. Most bars and restaurants aren’t likely to turn down free coasters, though they might ask for you for some sort of promotion in exchange. The end result is low-cost advertising that gets the message out about your brewery every time a customer is given one of your coasters.
Giving your coasters to bars and restaurants that carry your products is an ideal scenario, so consider including some coasters in deliveries of your products. Having the bar or restaurant stocked with your coasters keeps your brewery top of mind for bartenders, servers, and customers. A customer may be served a beverage from a different purveyor on your brewery’s coaster, but with the right coaster message, you may turn that customer on to one of your product offerings for their next drink.

While custom beer coasters are a useful offering to local establishments, if your brewery has its own brewpub or tasting room, that’s where your use of custom printed beer coasters can really shine. The possibilities for customization are endless. There are a variety of different messages you can use to promote your brewery to visitors.

Coasters are a great place to use hashtags. Encouraging and patrons to use the hashtag on social media opens up an opportunity to have conversations and build relationships with your customers, and it gets the word out on your brewery! An artfully arranged shot of a tasty beer is something a lot of social media users like to share. Why not encourage your guests to post and to include you in the conversation with a hashtag?

Another option for messaging on your custom printed beer coasters is to go the educational route. The craft beer connoisseur is typically a more informed customer, eager to know more about what they’re drinking. Consider using coasters to help your customers learn more about the beer they’re drinking or other product offerings. With different coasters for each beer, you can give customers more information about the beer, how it’s brewed, tasting notes and more. You might also consider suggesting what their next drink should be: If they liked this beer, they might like another one of your beers with similar notes.

Custom beer coasters are also a great way to inform patrons of the availability of new seasonal brews or special releases, especially for promotion at other bars and restaurants who carry those beers.

Being informative isn’t the only way to endear consumers to your brewery. Finding the right messaging will depend on your brand’s positioning and style. But regardless of whether you’re using one of the above messages or mixing it up with your brand’s messaging, bits of trivia, special promotions or anything else, custom beer coasters will make a great addition to the promotion of your brewery.

Custom Beer Coasters for Bars and Restaurants

As a bar or restaurant owner, you no doubt understand the importance of coasters. They protect the finished or glass surfaces of your bars and tables and prevent unsightly rings. Coasters help preserve these surfaces from damage, so they’re a great investment in your space. But coasters can be so much more than that.

Coasters not only serve as protection for your bars and tables but also present another way to advertise your products or weekly specials, reinforce your brand’s message, allow patrons to support their favorite sports team, advertise happy hour specials—the possibilities are endless. Custom coasters can send a subtle message to your target audience while they’re primed to make additional purchases or endear customers to your establishment, ensuring they come back again and again.

Custom printed coasters can be crafted to serve whatever marketing message you want to send. You can use coasters to promote weekly or happy hour specials, encouraging customers to return on other days or at other times. You could also incorporate and encourage the use of a special hashtag related to your business or a special event by having the hashtag and any relevant instructions printed on your custom coasters.

If your establishment airs sporting events or hosts other kinds of watch parties, Custom beer coasters are a great way to encourage patrons to support their team. For Friday or Saturday nights, when single people are likely to be mingling at your bar, consider including custom coasters with jokes, trivia or icebreakers to help ease awkward first-date conversations. These are just a few ways you can use custom beer coasters—the possibilities are limited only by your imagination. Whatever your messaging or positioning, there’s likely a coaster you can make to support it.